What is SEO?
SEO stands for search engine optimisation - and it does exactly what it says on the tin, optimises your website for search engines! Every day people are searching for your product or service on the internet, so it is paramount that you are being the first (and only) result people need.
Why do I need SEO services?
If you have a website, you need SEO - it's that simple. If you generate any sales or trade online, it is important that your customers can find you on the search engines. This is an evergreen method of marketing as once you hit the top spot for target keywords, customers will keep finding your website.
Furthermore, by optimising your website for search engines, you can be sure that leads are more qualified and informed.
Who are we?
Pickup Digital is an SEO agency operating in St Helens - founded by Tom, an expert in SEO with many years of experience within a huge range of industries. This wealth of experience allows us to know the intricacies of SEO within different niches, from plumbing services to the ultra-competitive gambling scene - we know what will work.
Why are we any different?
There are many SEO agencies in St Helens, so let me tell you why we're different:
1 - Specialist St Helens SEO
Our core business is SEO. Not PPC and web design. This means that we have a highly focused knowledge within the SEO industry which is good as we believe that bottom lines will see a greater increase from solely focusing on organic search rather than spreading resources across other channels.
2 - Jargon-free Communication
SEO can be extremely daunting, especially with terms like "CTR", "Bounce rate" and "Acquisition model attribution" being thrown around. That's why at Pickup Digital, we say, leave the jargon to us! As although these terms mention useful metrics are great to keep an eye on, they don't help you as the client understand what our SEO is doing for your St Helens business. We aim to explain what we are doing and the impact this has had on your website as clear as possible, so you can spend the time focusing on your business rather than deciphering industry terms.
3 - Systemised Approach
We use a systemised approach that has yielded fantastic results for all our clients. Even though the core systems are similar for each business, we don't use a boilerplate template. Pickup Digital ensure that our processes are modified and adapted with your businesses needs and goals in mind.
4 - Up to Date Strategies
SEO as an industry is constantly updating. Practises that may have worked five years ago are now detrimental to your website (if a company offers you 100 links for £20 for example - run a mile!), that's why Pickup Digital always keep up to date with the latest news and undergo own experiments to test our new and innovative ways of ranking on search engines.
How Pickup Digital Help Your Business Grow
The great thing about SEO is that there are so many approaches to growing a website's search presence but through experience and proven results, we have found what works:
We undergo an in-depth SEO audit of your website - an essential step of any successful campaign. This allows us to identify any pain points and where to focus our efforts.
After identifying any points that may be hampering your ability to rank successfully on Google, we get to work fixing any errors to make sure Google sees your website as a page 1 website.
We will then find the ideal keywords and content ideas to target for your business, allowing you to be found for further terms on Google.
Over 200 Ranking Factors
There are over 200 ranking factors that Google takes into account. We will reverse engineer these factors and ensure that your website contains everything that Google needs.